About the part of building your own practice that nobody puts in the business plan.
I'm a CPA. I left employment, built my own accounting practice, and spent the first year finding out that the thing holding me back had nothing to do with accounting.
Every Sunday I write one email about that. Worth, pricing, self-trust, and the specific ways this profession teaches you to measure yourself in six-minute increments.
It's longer than what I put on LinkedIn, and more honest about the parts I'm still working out.
Written for women CPAs somewhere between "I've been thinking about this for two years" and "I've registered the business." If that isn't you it may still be useful, but it isn't written for you.
One email a week. Unsubscribe whenever you like. I don't share your address with anyone.